Director of Product Management, CMS & Content

• Product Owner for all new development and enhancements to the BrightSpot CMS platform used by 9 brands, conferences and the corporate website.
• Translate Sketch and Figma wireframes into JIRA tickets for internal and external development teams.
• Gather and prioritize business requirements across the entire organization including Marketing Services, Editorial, Conferences, Business Development, Subscriptions and Ad Tech teams.
• Partner with the Business Intelligence team to gather metrics on newly implemented items to track progress as well as review and evaluate weekly KPI achievements on existing features.
• Provide clarity and guidance as well as closely engage with the development team to help determine the best technical implementation methods as well as a reasonable execution schedule.
• Manage 3rd party product integrations with the following vendors: Polar, AdRoll, Lytics, Bounce X, Omeda, Chartbeat, Parameter 1, Zeta and Quote Media.
• Collaborate with Project Managers & other Directors to ensure successful releases on time and within scope and budget.
• Implemented CMS improvements to increase Editorial efficiency.
• Managed CMS upgrade from version 3.2 to 4.0, 4.0 to 4.2 and 4.2 to 4.5.
• Managed ESP & CDP migration from Zeta to Omeda
• Managed CMS integration with Omeda and Parameter 1 for newsletter deployments.
• Managed newsletter redesign as part of the ESP migration.
• Developed new CMS Content Types for Editorial and Sales: Cardshow, Live Blog; Lead Gen: Article List; Resource Hub.
• Managed consolidation of 19 brands to 9 brands.
• Redesigned the Company Tag Pages for American Banker which included adding the ability to auto tag specific companies within the body of editorial content.
• Improved Core Web Vitals across 23 different content types on average for mobile by 252.67% and on desktop by 65.69%.
• Developed a breadcrumb menu for the Market Data product on The Bond Buyer
• Implemented a Preference Center across all brands to allow users to opt in / opt out of newsletters, topics and authors for personalization.
• Managed rebranding of the corporate website from SourceMedia to Arizent.
• Collaborated with the SEO Manager to improve organic search traffic by implementing Schema and revising site maps for 9 brands.
• Responsible for communicating to upper management and stakeholders about the Sprint and Release Notes for bi-weekly releases and Monthly Business Reviews.
• Managing and grooming the product backlog and maintaining the product roadmap.
• Responsible for documenting business requirements.

Product Manager - Medpagetoday.com

• Gather and prioritize business requirements for the MedPage Today brand.
• Product owner for all newsletters and emails utilizing SailThru.
• Owned and managed Single Sign On for all 3rd party Continuing Education partners.
• Collaborate with Project Manager to ensure successful releases on time and within scope and budget.
• Engaged in weekly negotiations between business and editorial teams, building consensus on the prioritization of feature requests and bug fixes.
• Partnered with Business Intelligence and Ad Operations to ensure proper data collection and list matching.
• Led the implementation of the following MedPage Today's redesigns:
  • Article Page - transitioning from a one-article design to a stream of five articles increasing page view per visits from 1.63 to 1.91.
  • Education Page - increased page view visits from 2.05 to 3.23.
  • Home Page - increased page view per visits from 1.54 to 2.07.

Development Manager - Medpagetoday.com

• Led and managed a team of web, mobile and UI developers including off shore resources for three products: Medpagetoday.com, Custom Solutions and Industry Platform.
• Analyzed, reviewed and implemented technologies provided by 3rd party vendors and partners.
• Directed application planning and design, providing technical reviews, analysis of code, employee development, coaching, mentoring and team building.
• Partnered with Business Intelligence and Ad Operations to ensure proper data collection and list matching.
• Coordinated and managed production code releases with Network Operations.
• Engaged in weekly negotiations between business and editorial teams, building consensus on the prioritization of feature requests and bug fixes.
• Provided technical leadership on troubleshooting and resolution of issues.
• Implemented: Varnish (caching) strategy; SVN version control system; Responsive design for newsletters.
• Managed migration from ColdFusion to PHP and PostgreSQL to MySQL.

Lead Programmer Analyst - Digital Library Technologies

• Responsible for requirements, design, architecture, quality assurance and troubleshooting of web application development for the University Libraries.
• Created administrative application for the Electronic Theses and Dissertation system using Python, Django, MySQL, JQuery and CSS. Allows users to approve, print and modify submitted theses and dissertation for graduate students.
• Created Machine Request application to allow users to request server and server spaces using Python, Django, MySQL, JQuery and CSS.
• Created After Hours application to track all after-service calls using Python, Django, MySql, JQuery and CSS.

Lead Programmer Analyst - The College of Information Sciences and Technology (IST)

• Responsible for requirements, design, architecture, quality assurance and troubleshooting of web application development for faculty and staff within IST.
• Managed development of Request Instructor Assistants application which assigns students to instructors for each semester using ColdFusion, JavaScript, CSS, SQL Server and XHTML. Components include:
• Instructor application to allow ranking of preferred students.
• Assignment feature to assign students to instructor.
• Dynamic mid-semester and final-semester evaluations. Students taking the course evaluate all LA / TA. These evaluations are then emailed to the instructors and LA / TA.
• Designed, developed and maintain the following web sites using ColdFusion, JavaScript, CSS, SQL Server:
• IST - Master of Professional Studies
• Pro Expo
• Future Forum
• Created an Events Registration System that tracks all attendees for each individual event using ColdFusion, JavaScript, CSS and SQL Server. Allows for historical comparison between years.
• Converted ColdFusion based intranet to individual department SharePoint intranet sites.
• Developed process to interface with data warehouse to extract population of IST students currently at the Penn State campuses. Data for this process is used for all communications dealing with IST student systems.
• Technical Lead for redesign of college web site which launched September 2010.
• Chair of The Dean's Staff Advisory Committee.
• Received the 2009 IST Dean's Circle of Excellence Award.

Web Administrator / Programmer Analyst - Undergraduate Admissions

• Presided over the MyPennState Committee. Responsible for systems analysis, application flow, documentation, development and testing of Undergraduate Admissions web-based applications using ColdFusion MX, JavaScript, CSS, SQL Server, XHTML and XML.
• Managed development of MyPennState Advantage portal system that enables prospective and current students to sign in once and have access to all web-based applications, allowing:
• Prospective and transfer students to apply online to Penn State and Schreyer Honors College.
• Prospective and transfer students to check application status.
• Prospective, transfer and offered students to schedule a visit at the twenty campuses online.
• Offered students the ability to pay acceptance fees online.
• Offered students to connect with current students to find out more about Penn State.
• Prospective and transfer students to evaluate transfer credits online.
• Managed development of Spend a Summer Day web application to allow up to 2200 students to register per day for one of six daily visits.
• Public interface to schedule visit and create a daily itinerary that includes directional instructions to and from each venue.
• Intranet application to schedule visits for families who do not have access to the internet or require a paper confirmation.
• Check-in system to record students who register and attend, as well as upload source code to students' records for statistical analysis.
• Testing plan for each segment and role of the web site.
• Responsible for developing and integrating intranet management console for Undergraduate Admissions' web-based applications.
• Utilities providing restricted access for administrators to manage and update their applications.
• Interface allowing assignment of administrative rights to sections within each utility.
• Developed Tour Guide application for Communications and Customer Services.
• Allows students to view schedule online and to trade tours.
• Tracks statistical data from each semester.
• Integrates with University Park's online visit system.
• Allows coordinator to automatically schedule each guide for the semester based on the student's class schedule.
• Managed development of Web Guidance Counselor System that allows high school guidance counselors to verify student graduation via the web. This information is directly connected to the student's mainframe record.
• Directed Visitation Committee to implement a unified online visitation system for all twenty Penn State campuses.
• Gathered and analyzed requirements from all twenty campuses.
• Designed prototype based on the campuses requirements.
• Developed implementation plan and time lines based on campus feedback from prototype.
• Designed and implemented testing plan for all twenty campuses
• Coordinated with Customer Service Center to facilitate technical issues with internal and external customers.
• Responsible for direction and supervision of Information Sciences & Technology interns on various projects including:
• Undergraduate Admissions Tour Guide application.
• Automated procedures for scheduling tour guides.
• Undergraduate Admissions Lion Scout application.

Senior Consultant

• Analyzed Undergraduate Admissions online web application.
• Recommended and implemented web-based solution to correct application flow.
• Developed Web Application and database components for Undergraduate Admissions using ColdFusion, JavaScript and SQL.
• Developed intranet inventory management system for General Stores at the Pennsylvania State University using ColdFusion, JavaScript and Oracle.
• Developed standardized templates for CoachIllustrated.com using ColdFusion.
• Redesigned Archive application for CoachPaterno.com using ColdFusion and SQL Server.

Senior Technology Consultant - Digitaria

• Responsible for assessment and recommendations of web-based IT solutions for clients.
• Directed team of developers as lead technologist.
• Designed Journey of the Magi application using ColdFusion, DHTML and MySQL.
• Developed online content management system for Journey of the Magi using ColdFusion and MySQL.

Project Manager

• Redesigned Dealer Real Time site including graphics, structure and functionality.
• Developed time lines and testing plans for submitted projects and proposals.
• Distributed tasks to Dealer Real Time team of ColdFusion and SQL developers.
• Created the AutobytelDIRECT application interface for the customer care center.
• Directed and supervised ColdFusion development team.

Web Site Database Programmer - Internet Services

• Junior ColdFusion developer.

Programmer Analyst Consultant - Federal Deposit Insurance Corp.

• Junior ColdFusion developer.

Web Developer Consultant - National Highway Traffic Safety Admin.

• Junior ColdFusion developer.

Front Office Manager

• Awarded Manager of the Quarter for excellence of service to customers and associate.
• Directed staff hiring, scheduling, training, and evaluations.
• Processed guest complaints and comments.
• Monitored labor cost and departmental budget.
• Responsible for maintaining the functionality and operability of Property Management System.

B.S. Hotel, Restaurant & Recreational Management

The Pennsylvania State University

Product Manangement

General Assembly